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ATHLTES ACT NOW SUMMIT

On July 6th. 2023, Athletes Act Now will host its first summit in Innsbruck, the capital of the European alps. As guests, we will have the newly crowned Freeride World Champion Valle Rainer, the climate activist and World Cup Ski racer Julian Schütter and Joe Margreiter - Managing Director of Lebensraum Tirol Holding.
 
Agenda
 

Opening Speach by Florian Handschuh - founder of Athletes Act Now

Quo vadis FIS - Julian Schütter about his opening letter to the FIS

Honor Award to Valle Rainer - Freeride World Champion 2023

Podium Discussion - Building a sustainable framework for competitive sports (Julian Schütter, Joe Margreiter, moderated by Florian Handschuh) 

Attendees

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VALLE RAINER

World Champion

Ski Freeride

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JOE MARGREITER

CEO

Tirol Lebensraum Holding

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JULIAN SCHÜTTER

Athlete & Activist

Ski World Cup Athlete & Climate Activist


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RIDING THE HYPE TRAIN

"Riding the hype train" - A Snowboarding And Ski Adventure Celebrates Sustainability and the Joys of Train Travel

(Innsbruck, Austria) - A new snowboarding and ski movie "Riding the hype train" is set to release coming autumn, showcasing the thrill of snowboarding and skiing and the importance of sustainability. The film follows a group of professional athletes as they embark on a journey through the mountains, traveling solely by train.

The film is a love letter to the environment, showcasing the beauty of the mountains and highlighting the efforts of the athletes to minimize their impact on the environment. The movie highlights the joys of train travel, which is not only a sustainable mode of transportation but also provides a unique opportunity to enjoy the scenery and connect with other travelers.

The director of the film, Florian Handschuh, says "Snowboarding and Skiing is not just about the adrenaline rush, it's also about the connection we have with nature. We wanted to make a film that celebrates that connection and the importance of protecting it."

"Riding the hype train" is an inspiring movie that will appeal to anyone who loves snowboarding, skiing, nature, and sustainability. With stunning cinematography and a powerful message, the film is sure to leave a lasting impact on its viewers. 

Read the full story in our section - Riding the Hype Train

WE THE POWER | THE FUTURE OF ENERGY IS COMMUNITY-OWNED

A film about the citizen-led community-energy movement in Europe and the visionaries lighting the way.

 Imagine upending the traditional energy system and giving the power of clean electricity production back to your neighbors. We the Power follows friends, families and visionaries as they break down legislative barriers and take power back from big energy companies to put it in the hands of locals and strengthen their towns. The film chronicles local cooperatives from deep in Germany’s Black Forest to the streets of ancient Girona in Spain and the urban rooftops of London, England, as they pave the way for a renewable energy revolution and build healthier, financially stable communities.

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JULIAN SCHUETTER JOINS ATHLETES ACT NOW

Julian Schuetter is the freshest voice of sustainability in the Alpine Ski World Cup. In 2022 Julian entered the highest-ranking competitive ski circus to work his way up to the top. Certainly, that brought a lot of traveling activities for the young athlete, ranging from the alps to the American Rockies. As travelling in competitive sport is responsible for the largest share of an athlete's CO2 emission, Julian even considered leaving the competitive landscape. After a thoughtful process, he decided to stay and use his voice to give sustainability a platform in the Ski World Cup.

Last year he tracked all his traveling activities and calculated the CO2 Emissions he emitted. With a CO2 price of €180 per ton, as demanded by Fridays for Future, Julian compensated for all emissions he could not avoid. To see the full calculation, you can go to this Link.

Julian is well aware that compensation is the last step and that reduction is the key. This is why Julian doesn't own a car and travels by train or joins the ÖSV team bus, while looking for further possibilities to reduce his emissions. But his most important issue is to fight for new frame conditions in this sport, so everyone can compete in a sustainable way.

We wish Julian a great skiing season and thank him for his effort to further reduce emissions in competitive sports.


THE FRONT LINES (2022) | A CLIMATE CHANGE SKI FILM 

Skiing is at the front lines of climate change. Snow conditions are deteriorating year after year, especially in terms of elevation, leading to dangerous conditions in the mountains and an unpredictable future for the next generation of freeriders. As skiers, snowboarders, and mountain enthusiasts, we have a responsibility to protect these natural environments we call home. It’s the biggest collective action problem in human history and everyone needs to do their part.

Kayley Sherlock, Kai Smart, and Michael Mawn explore their concerns surrounding climate change and investigate how the ski industry is responding to protect their winters.

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